You are grappling with the pressures of marketing budget cuts in your department. Is your first instinct during tough times is to slash marketing spend? That might seem like a quick way to save money. But have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of reestablishing lost momentum? Marketing budget cuts can seem logical when immediate cost savings are needed-but what happens when that momentum is lost? The brand visibility dwindles, and customers move to competitors who maintain their marketing efforts. How can marketers