Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
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Sidney Waterfall Sidney Waterfall
Tara Robertson Tara Robertson
31 min read
Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their

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