An unexpected sales objection can leave even the chattiest of salespeople speechless, and if you don't sound like you fully believe in what you're selling, why should your prospect?
You're not going to be able to predict every objection that gets thrown at you. But with the right preparation and research, you'll be able to keep your cool and handle almost anything.
Let's look at some of the biggest objections in sales, and how you can adopt this framework to overcome them.