Automating outbound sales: lead generation at scale
Associated with
Andrew O'Neal Andrew O'Neal
5 min read
Automating outbound sales: lead generation at scale

Let's face it, sales reps are always a bottleneck to consistent high-volume
conversions. It's not their fault - they're only human after all. Even the best
reps are limited to how many high-touch personalized emails they can send in a
day.

Sure, they can send automated impersonal emails at scale, but when was the last
time you responded to one of those? For most companies, getting great response
rates from automated outbound seems altogether unachievable.

Luckily, modern sales orgs have found

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