A well-thought-out restaurant marketing strategy will help you increase revenue, foster customer loyalty, create brand visibility, and build a solid reputation. Targeted promos and seasonal initiatives are great, but every marketing campaign plan needs to be part of a larger strategy to reach its full potential. The good news is that it's easier than you might think to build an effective approach.

I'll run you through some crucial strategies for engaging with new customers, plus restaurant marketing ideas that don't break the bank. I'll also cover the basics of setting up a marketing plan from scratch.