There's quite a gap between planning the seemingly perfect marketing strategy and having it actually deliver the expected results - budgets can be off, clients might change their minds, your team may hit bottlenecks, or you've got so much content to post you can't find room for it in your marketing calendar. This is where marketing management software can help close that gap.

I'll walk you through some of the best marketing management software solutions, while highlighting each tool's key features and ideal use case. But first, let's see what you need to consider when picking the right tool for your needs.