Good INTENTions: How to Use Intent Data in your B2B Sales Strategy
Associated with
Scott Sutton Scott Sutton
Mike Burton Mike Burton
56 min read
Good INTENTions: How to Use Intent Data in your B2B Sales Strategy

According to ZoomInfo, the average B2B buyer is 67% of the way through the buyer's journey before they ever speak with a salesperson. That means your prospects are out there searching online for solutions to their pain points all the time. Intent data can help you ensure their research doesn't go unnoticed. But