How consumers react to old as well as new goods and services has changed. It is essential to understand what it is to be a Fintech company in the current situation and how can a FinTech company do things differently to stay in touch with the consumers.

Ala Dawood, the head of marketing from Cashu, discusses how Fintech companies are adapting to the 'new normal. The company, 'Cashu', started in 2020, even before the Fintech term was coined. Cashu is a global brand, and it faces stiff competition from the local players in different countries. Cashu is unique as it serves the entire MENA region. The app has about 3 million active users from North Africa, Egypt, etc. Cashu provides a bouquet of services and is targeting the unbanked. The 'unbanked' are the people who do not have any access to banking services.