Content design seems to matter more than ever, and it's always really mattered. But UX is a big piece now of what differentiates great content from mediocre content.

I wrote about this a lot when I first started this newsletter, and I'll be the first to admit that I've lost my way a bit on this one over the last year.

That's easy to do, especially when you are scaling content operations and volume.

In many ways, it's easier to create high quality content than it is to also create high quality content that looks amazing, with supporting images and graphics, fantastic UX, and functionality that draws people into the page.