I’m a marketing generalist working most often with technology companies. I have deep expertise in content marketing, SEO, partner marketing, integrated marketing, lifecycle marketing, product marketing, brand marketing, community and social media marketing, and event marketing.
Whew! That’s a lot. Here’s how I got here:
I come to Marketing from a journalism background, working originally in the fashion and beauty space at ELLE and Time Out New York. I transitioned to reporting on the “intersection of technology and commerce” in 2014 with Mashable, interviewing Tristan Walker prior to his founding of Bevel and Joel Spolsky, the founder of StackExchange, among others.
I moved into content marketing for technology companies from there — first at a big data / data rights company (where I received a cease and desist from Verizon after reporting on their poor data rights practices — took the article down only after they updated their website).
Later, I joined BigCommerce, where I stayed for four and a half years, building their blog to more than 1 million sessions a month through organic search, managing a small but powerful content team that also produced white papers (more than 10k downloads per month), and put on the ecommerce industry’s first digital conference - The Make It Big conference featuring Steve Case, the founder of AOL, Pauline Brown, the former SVP at LVMH, and more.
I also ran all partner content initiatives, helping partners including PayPal, Amazon, Square and more achieve wider audience viability and increase trust through out of the box content marketing programs that weren’t goaled only on number of emails collected — but instead on longevity of the content, engagement of the audience, and more.
I then ventured into the DTC world as Head of Brand Marketing at Eterneva, helping them land on Shark Tank, having our early Pandemic Instagram Live series featured in the New York Times, building brand visability through influencer marketing, and working with our videographer to get the company to go viral on Tiktok.
After a year and a half, though, I missed tech and found my way back via MarketerHire, where I lead marketing for all of our owned channels including brand marketing, product marketing, lifecycle marketing, content marketing, social media marketing, and more.
These days, you'll find me managing content marketing at Klaviyo, dedicated to making them the next great content marketing company in tech.