Tracey Wallace

A journalist turned content marketer, I work with tech companies to tell customer-focused stories that win hearts and minds. From long-form blogs and white papers to webinars and online conferences, there are few content formats me and my teams haven’t produced—typically with very few resources.

I’ve relied on SEO for distribution at some companies, worked closely with sales enablement at others, and always work to create impactful content programs that can serve company wide campaign needs across channels and departments.

Content is your company’s thought leadership. It should drive traffic and leads, but content is more than those metrics. It’s also about how often sales folks include it in their pitches. How long those prospects linger on specific pages. It’s about thing your brand values back to your product, and in a way that gets you industry talking (and feeling!).

It’s video. It’s the written word. It’s research. It’s infographics.

It’s about engagement—at every stage in the funnel, so that converting them to the next stage is easier and quicker than if they hadn’t engaged.

Content is the heart of tech companies, the storyline behind their differentiation, their values in action, their WoM captured and told anew.

I work closely with PMM, demand gen, brand, sales, creative and customer service teams to keep a pulse on the market and our customer, to move quickly to tell stories—but not so quickly as to overlook the need for design, UX and interactivity.

My content teams are strategic service organizations—increasing the efficiency the marketing and sales funnel every chance we get.