Google Analytics 360 boosts campaign and content marketing performance for TalkTalk
5 min read
Google Analytics 360 boosts campaign and content marketing performance for TalkTalk

To create more relevant messages, U.K. telecom company TalkTalk worked with agency m/Six to explore integrations between Analytics 360, Google Display & Video 360, and Google Ads. This led to improved customer insight, increased conversion rates, and lowered costs.