Marketing leaders today are facing rising CAC, shrinking budgets, and pressure to prove short-term results. In this episode, host Charlie Riley and co-host Greg Wise sit down with Jonathan Bland, co-founder of Omni Lab Consulting, to break down what's keeping B2B SaaS marketers up at night. From the dangers of short-termism to why only 5% of your buyers are actually in-market, Jonathan shares how paid media strategies must evolve - and why performance-only mindsets are no longer enough. You'll also hear candid takes on internal marketing, the role of trust, and what brand really means when budgets are tight.