Most companies have a history of content created for different strategies. This could be due to shifting staff, changes in the company direction or the product, market shifts, etc.

One constant is that you need to prioritize your audience - their challenges, their priorities, and their research needs. But how do you keep your content fresh as your customer evolves too?

Don't miss this discussion on how to safely and strategically clean up your content with Zoe Hawkins, Principal Content Manager at Sumo Logic, and Jeff Coyle, Co-founder and CSO of MarketMuse.

Get insight into:
1. The danger of ignoring bad content
2. How to identify what to optimize, deprecate, or consolidate
3. Catering to new ways your audience researches