Associated with
Kevin Petrie
Posted Jul 19, 2022
•
4 min read
The customer 360 data program and cloud connectors: Guiding principles for success
Original article: https://www.eckerson.com/articles/the-customer-360-data-program-and-cloud-connectors-guiding-principles-for-success Let's say you decided to re-architect your customer 360 data program. You opted to unbundle the tasks of the monolithic customer data platform in order to engage more customers with more targeted offers. Your marketing and data teams use the following architectural elements. The data warehouse, such as Snowflake or Google BigQuery, [...]
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