2023 was a tough year for law firms, but 2024 could be just as challenging. From economic headwinds and increased competition for clients to AI disruption, many firms are feeling the pressure.

To understand how law firms are dealing with current challenges and how they plan to attract more clients in 2024, we surveyed nearly two dozen law firms. From what marketing tactics law firms will be leaning into this year to the impacts of AI, we break down the top five legal marketing trends.