#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
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#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
Finite Marketing in B2B Technology Podcast Finite Marketing in B2B Technology Podcast

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of...

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