How does content earn trust?
And how do we know people trust us?
After all, there is no "trust" metric in Google Analytics?
That's part of the conversation with Melanie Deziel, the author of "Prove It" and co-founder of Creator Kitchen.
In our episode we discuss:
👉 Tangible examples of "Show, Don't Tell"
👉 The best ways to capture all of your content ideas.
👉 Real research behind mentioning product in the content.