Not-so-news flash: Internal input can make or break your content. In fact, our Closing the Content Gap report found that 95% of non-content marketers think their involvement in content would improve its relevance and effectiveness. But only half have had a good experience being involved in content creation.

That's a pretty big gap. Since uncovering this data last spring, we've been talking to the experts about how they approach it within their own roles and content efforts-experts like Jess Cook.