B2B vs. B2C SaaS Selling - Main Differences to Consider
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Maya Sasson Maya Sasson
Posted Apr 30, 2024 11 min read
B2B vs. B2C SaaS Selling - Main Differences to Consider

If all these abbreviations are making your head spin, we get it. It can feel like the SaaS sales world has its own language. But just like with any new language you're trying to learn, you need to take it step by step.

That being said, there are two terms you'll need to get the hang of to be able to successfully navigate the SaaS landscape: B2B (Business to Business) and B2C (Business to Consumer).

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