Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition.