Optimizing the Customer Journey: How LaserAway Boosted Clicks and Conversions with Skai's Destination Optimization
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Posted Nov 17, 2023 7 min read
Optimizing the Customer Journey: How LaserAway Boosted Clicks and Conversions with Skai's Destination Optimization

LaserAway improved customer experience and boosted revenue by aligning search intent with landing page content. Their campaign achieved a 15% increase in CTR and 5% in CVR with a 25% spend decrease. Destination Optimization also increased team efficiency by automating traffic redirection.