"Mobile ads with real-world measurement." That's the core of what James Heller created with Wrapify, the out-of-home platform that wraps rideshare and delivery vehicles in brand messaging - and makes it measurable.

In this episode of Beyond The Billboard, Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen's Head of Marketing, talk with James about turning everyday drivers into moving billboards, Wrapify's evolution from an idea to a nationwide platform, and how it's challenging traditional perceptions of OOH.

James shares how he went from running global digital marketing for a cloud division of a Fortune 50 company to cashing out his 401(k) to make the Wrapify vision real. He breaks down why Wrapify's success isn't just about the cars - it's about attribution, media measurement, and the ability to retarget based on physical ad exposure. If you've ever wondered what happens when creative marketing meets hard data, this one's for you.