If you can't identify how you are different from your competitors then you can't grow as a company. The main ways to stand out from the competition depends on what problem you solve and how you solve it. A market research blog by Priority Metrics Group states that a "difference is worth establishing when it meets at least one of the following criteria:"  Valuable: the perceived benefit exceeds the cost Important: delivers a benefit critical to success Distinctive: unique or offered in a distinctive way Superior: better technology, faster Emotional: ties to a core emotion - love, hate, desire Communicates: [...]