Today's conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it's important to think about how your podcast fits into your brand's overall strategy, and use your podcast as a resource for future content. Mark believes podcasting is an amazing learning tool, and the key to creating a successful podcast is passion. Hear about the power of learning and storytelling in your podcast and how you can build a community around your show in today's conversation.