Oh, Snap: Data Deprecation Cuts Into Revenue
Associated with
Stephanie Liu Stephanie Liu
Joanna O'Connell Joanna O'Connell
Jessica Liu Jessica Liu
Posted Oct 22, 2021 8 min read
Oh, Snap: Data Deprecation Cuts Into Revenue
Read now

Don't say we didn't warn you. While reporting Snapchat's Q3 results yesterday, CEO Evan Spiegel conceded Apple's App Tracking Transparency (ATT) framework "disrupted" Snap's advertising business as he reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook's and Twitter's stocks as well. ATT, which rolled out in April with iOS 14.5, requires users [...]

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up