Google Marketing Platform boosts conversions by 423% for eFinancial Careers
2 min read
Google Marketing Platform boosts conversions by 423% for eFinancial Careers

eFinancialCareers had one big objective: boost the number of job applications coming through its platform. It joined forces with Periscopix to use Google Analytics 360 to better identify site visitors, and to remarket using Display & Video 360 so that its advertising was more relevant. The result was a 423% increase in conversion rates for job applications.