In a time of ongoing uncertainty, budget cuts and increasing pressures, ensuring that your marketing budget generates an optimal return on investment has never been so crucial.

ROI is a common buzzword that we're all familiar with. But at some point, "Return On Investment" has become a phrase tossed around so frequently it's lost all context and remains a mystery to many marketers. It's time ROI is untangled from all the marketing jargon that's said too often and means very little.

How do you determine ROI? Is there a single, perfect way to measure ROI? Zymplify have the answers.