Decreased budgets, soaring CPCs, and ambitious targets have made this the most volatile marketing landscape ever.In an era where marketing efficiency is more crucial than ever, what steps can marketers take to maximize conversions, whilst minimizing waste? With the depreciation of cookies, new automated campaign types, and increasingly prevalent invalid traffic, bulletproof conversion tracking is no longer a luxury but a necessity when it comes to campaign optimization. Yet effective conversion tracking is just one of the many challenges faced by marketers. In order to get ahead - and stay ahead - marketers need outstanding creatives, conversion-driving landing pages, ultra-efficient campaigns setups, and a whole lot more. To help marketers sharpen their tools and get insider tricks to level up their marketing efficiency, we're speaking to 'Google Ads Hitman' and Founder of the PPC Profit Club, Tomasz Abbott-Wieczorek. Tom has led high-performance PPC campaigns for some of the top comanies in the UK - including Huel, Dominoes, and Stitch Fix to name a few. Overall, Tom has profitably spent over $250M on Google Ads.His newsletter, The PPC Expert, keeps thousands of marketers at the cutting-edge of Google Ads prowess, and provides key tips to help marketers get the most out of Google Ads and develop their skillset.Join us LIVE to ask Tomasz your own questions during the Q&A.Can't make it live? Sign up and we'll send you the on-demand recording afterwards.