Whether wanting to launch a new product, enter a new market, or improve retention and expansion rates, sales leaders are frequently challenged to make significant changes happen at an accelerated rate. However, sales change efforts frequently fall short of expectations. Worst case scenario, your plans for change are rejected which creates space for competition to enter the market. Additionally, too many change efforts fail to account for the ways in which sales change is different from internal change efforts aimed at other functions.
This 4-week course builds on traditional advice surrounding change management with a special focus on the things that are most likely to derail your efforts. The first three sessions review core principles. The last session builds on shared expertise and invites participants to present a current change project to the group.