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Lead-to-Account Matching and Routing / Terminus / Videos
The Roof Episode 13: Retention Is the New Acquisition
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Tim Kopp Tim Kopp
The Roof Episode 13: Retention Is the New Acquisition
Terminus Terminus

Marketers should ensure that that they don't miss the concept of Retention as the New Acquisition.

That is, the time spend with your customer vs your prospects.

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