Lead management is the process of capturing leads, tracking their activities and behavior, and educating, qualifying, and engaging them until they are converted into loyal customers. Prospects can fall out of the funnel at any time, for any number of reasons, meaning you wasted energy. Lead management is a critical tool to limit the amount of leakage and increase the ROI of your partner marketing campaigns. In this blog, we will explore the significance of lead management from a PRM perspective and discuss some of the must-have lead management features of a good PRM software platform.