As we look forward into the new year, you're likely thinking about how your team can modify strategies and optimize for scaled success in 2024. With a digital landscape that's constantly changing, new tools entering the market, heightened expectations from buyers and of course, less-than-ideal economic conditions, ensuring a solid GTM strategy is crucial. But as a B2B marketer, where do you start? Is it a modified approach to demand gen tactics or is it a larger strategic shift? Regardless of your answer, the key to a winning strategy is understanding and being empowered to use buyer intent intelligence.

But before we go down the road exploring the ways intent allows for a better GTM strategy, let's remind ourselves of the north star.