Have you set aside a budget for B2B influencers in 2024? If not, you're missing out. Brands are teaming up with industry experts, who collaborate with them on top of their "regular" jobs. B2C rules don't necessarily apply to the B2B world, so what's the playbook for B2B Influencer Marketing in 2024? We'll walk you through everything you need to know - from shaping your budget and developing a winning strategy to measuring ROI and managing your influencer campaigns. We've got you covered.