In recent years, the Chief Marketing Officer's role has undergone a significant shift. While the Chief Revenue Officer focuses on current quarter targets, the CMO drives long-term business growth. Today, the CMO must prioritize pipeline and sales generation more than ever. Complicating matters, the pandemic and tough market conditions require the CMO to drive more account engagement with fewer resources. 

The CMO Fundamentals Bootcamp equips marketing leaders with essential tools for managing end-to-end go-to-market strategies. It covers creating fiscal year plans, setting quarterly KPIs for growth tracking, establishing high-velocity demand engines, and linking marketing activities to pipeline and revenue via practical multi-touch attribution methods. 
Graduates of this class will understand how to translate the complex world of marketing science into a language that resonates across executive teams and boards.