Executive guide for marketing: 3 models for digital transformation
Associated with
Chris Hall Chris Hall
Seth Earley Seth Earley
Shelley Perry Shelley Perry
Addy Hallowell (Procter) Addy Hallowell (Procter)
Dom Morgan Dom Morgan
Serge Miard Serge Miard
9 min read
Executive guide for marketing: 3 models for digital transformation
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In this guide, we focus on how marketing can
leverage technology to align to the business
strategy and explore three models that define a
company's strategy: