As Black Friday has become Black October, if it feels like we're kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year, it's because we are. So sit back, we've got you covered - looking at the latest Drip customer stats and trends, here are 4 actionable insights to maximize your BFCM success this year (then you can go right back to planning that impromptu trip to Portugal).