How Village Cinemas used Lexer's CDXP to engage customers and drive gift voucher sales
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4 min read
How Village Cinemas used Lexer's CDXP to engage customers and drive gift voucher sales

Before deploying Lexer's Customer Data and Experience Platform (CDXP), Village Cinemas struggled to reengage their lapsed customers. With Lexer in place, they were able to increase their active membership by 18% and increase gift voucher sales 56% YoY.

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