Modern Day Marketer: How Marketers Can Fail Sales Teams With a Quantity-Led Demand Gen Strategy ‍
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Brett McGrath Claimed Brett McGrath
Posted Aug 19, 2022 2 min read
Modern Day Marketer: How Marketers Can Fail Sales Teams With a Quantity-Led Demand Gen Strategy ‍
The Juice Claimed The Juice

Eric Stockton is the VP of Demand Generation at Constant Contact, an email and digital marketing tool, and the podcast host of the Revenue Marketing Show. Eric explains how marketers fail their sales teams with quantity-led demand-gen strategies. They discuss how sales and marketing teams can align on revenue and pipeline goals by using intent signals and focusing on the quality of leads over the quantity of leads.

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