How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year
Associated with
Craig Moore Craig Moore
Ian Bruce Ian Bruce
Posted Oct 20, 2021 4 min read
How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week's What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester's 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.