Connecting Content to Fulfill the User Journey
Associated with
Duane Forrester Duane Forrester
Posted Aug 2, 2022
Connecting Content to Fulfill the User Journey
MarketMuse Claimed MarketMuse
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Jeff talks with Duane Forrester, VP of Industry Insights at Yext, about creating content that integrates well with the user journey map. The duo reflects on the importance of customer service and why it's essential to ensure the success of content mapping efforts. Listeners can also hear more about the practice of crafting content to meet the needs of prospective customers.

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