The Impact of Industry on the B2B Buying Journey
Associated with
Sara Boostani (Frazier) Sara Boostani (Frazier)
10 min read
The Impact of Industry on the B2B Buying Journey

This article explores how the 2024 Buyer Experience Report's findings vary across industries, highlighting manufacturing as a unique standout with shorter buying cycles, smaller teams, and fewer vendor interactions compared to other sectors.

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