As the non-peak season loomed, Camping World, renowned for outdoor and recreational products, confronted the need to enhance sales during this off-season. In pursuit of innovative solutions, they collaborated with their agency, Jellyfish, to uncover new strategies for maximizing their offerings. The objective? Targeting eight key US cities with high population density and substantial annual snowfall to improve their click-through rate (CTR) and drive revenue for a one-month campaign.