Mediaocean

Mediaocean

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Jellyfish helps UGG drive increased revenue with implementation of target sets
Case Study
Jellyfish helps UGG drive increased revenue with implementation of target sets
Mediaocean Mediaocean
Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023 – Advertising Week
Article
Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023 – Advertising Week
Mediaocean Mediaocean
To the fore: 4 big advertising trends for 2024
Article
To the fore: 4 big advertising trends for 2024
Mediaocean Mediaocean
Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360
Article
Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360
Mediaocean Mediaocean
Infographic: Closed ecosystems media spend vs. UK event timeline
Infographic
Infographic: Closed ecosystems media spend vs. UK event timeline
Mediaocean Mediaocean
Summer of Sport: How to Engage Audiences at Home
Article
Summer of Sport: How to Engage Audiences at Home
Mediaocean Mediaocean

Latest Content

Closed ecosystems are now the structure of modern media
Article
Closed ecosystems are now the structure of modern media
Mediaocean Mediaocean
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Article
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean Mediaocean
Cow & Gate: Boosting metrics with campaign budget optimization
Case Study
Cow & Gate: Boosting metrics with campaign budget optimization
Mediaocean Mediaocean
Thums Up: Reacting in real-time boosts brand awareness
Case Study
Thums Up: Reacting in real-time boosts brand awareness
Mediaocean Mediaocean
Camping World: Boosting CTR with real-time weather sync
Case Study
Camping World: Boosting CTR with real-time weather sync
Mediaocean Mediaocean
UNICEF Australia: Affinity audiences strengthen conversion rate
Case Study
UNICEF Australia: Affinity audiences strengthen conversion rate
Mediaocean Mediaocean
Tata Motors: Boosting brand recall with real-time relevancy
Case Study
Tata Motors: Boosting brand recall with real-time relevancy
Mediaocean Mediaocean
PayPal: Aligning social and TV content to increase brand engagement
Case Study
PayPal: Aligning social and TV content to increase brand engagement
Mediaocean Mediaocean
Mediaocean wins Top Workplaces 2023 award from Chicago Tribune
Article
Mediaocean wins Top Workplaces 2023 award from Chicago Tribune
Mediaocean Mediaocean
To the fore: 4 big advertising trends for 2024
Article
To the fore: 4 big advertising trends for 2024
Mediaocean Mediaocean

Articles

173
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Article
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Closed ecosystems are now the structure of modern media
Article
Closed ecosystems are now the structure of modern media
Mediaocean wins Top Workplaces 2023 award from Chicago Tribune
Article
Mediaocean wins Top Workplaces 2023 award from Chicago Tribune
To the fore: 4 big advertising trends for 2024
Article
To the fore: 4 big advertising trends for 2024
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
Article
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
Closed ecosystems are now the structure of modern media
Article
Closed ecosystems are now the structure of modern media
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
Article
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
Granular Creative Taxonomies: The Unsung Heroes of the AI Revolution
Article
Granular Creative Taxonomies: The Unsung Heroes of the AI Revolution
October 2023 Omnichannel Forum: How Could 2024 Media Plans Need to Change to be Omnichannel?
Article
October 2023 Omnichannel Forum: How Could 2024 Media Plans Need to Change to be Omnichannel?
Threading the needle for advertising heading into 2024
Article
Threading the needle for advertising heading into 2024
Measuring Training Outcomes in Customer Education
Article
Measuring Training Outcomes in Customer Education
Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023 – Advertising Week
Article
Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023 – Advertising Week
The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers – Advertising Week
Article
The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers – Advertising Week
Why Big Tech Is Embracing Neutral Buy-Side Infrastructure
Article
Why Big Tech Is Embracing Neutral Buy-Side Infrastructure
Mediaocean: Managing Fragmentation Across the Major Shifts in Advertising
Article
Mediaocean: Managing Fragmentation Across the Major Shifts in Advertising
Driving innovation across six seismic shifts in advertising
Article
Driving innovation across six seismic shifts in advertising
Unlocking Opportunities For Transparency And Control In Connected TV Ads
Article
Unlocking Opportunities For Transparency And Control In Connected TV Ads
GDPR Five Years On: Striking the Balance Between Privacy and Personalization
Article
GDPR Five Years On: Striking the Balance Between Privacy and Personalization
Is ChatGPT just a shiny new toy or the end of marketing as we know it? | Business Express
Article
Is ChatGPT just a shiny new toy or the end of marketing as we know it? | Business Express
Why AI Is A Tool And Not A Replacement For Human Originality
Article
Why AI Is A Tool And Not A Replacement For Human Originality
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Case Studies

39
Tata Motors: Boosting brand recall with real-time relevancy
Case Study
Tata Motors: Boosting brand recall with real-time relevancy
Camping World: Boosting CTR with real-time weather sync
Case Study
Camping World: Boosting CTR with real-time weather sync
Thums Up: Reacting in real-time boosts brand awareness
Case Study
Thums Up: Reacting in real-time boosts brand awareness
UNICEF Australia: Affinity audiences strengthen conversion rate
Case Study
UNICEF Australia: Affinity audiences strengthen conversion rate
Cow & Gate: Boosting metrics with campaign budget optimization
Case Study
Cow & Gate: Boosting metrics with campaign budget optimization
PayPal: Aligning social and TV content to increase brand engagement
Case Study
PayPal: Aligning social and TV content to increase brand engagement
SXSW 2023 gets real
Case Study
SXSW 2023 gets real
Simplifying the lives of social media specialists 
Case Study
Simplifying the lives of social media specialists 
Thums Up boosts brand awareness with Sport Sync
Case Study
Thums Up boosts brand awareness with Sport Sync
Tata Motors boosts brand recall with Sport Sync
Case Study
Tata Motors boosts brand recall with Sport Sync
Telecom brand targets key audiences across global markets
Case Study
Telecom brand targets key audiences across global markets
Global airline boosts flight searches by leveraging SA360 integration
Case Study
Global airline boosts flight searches by leveraging SA360 integration
Canvas Worldwide sees efficiency gains working with Mediaocean
Case Study
Canvas Worldwide sees efficiency gains working with Mediaocean
National seafood restaurant and their media agency garner visitation lift with TV reach extension
Case Study
National seafood restaurant and their media agency garner visitation lift with TV reach extension
Cow & Gate achieves efficient spend with smart groups
Case Study
Cow & Gate achieves efficient spend with smart groups
The Kite Factory helps UNICEF win donations with affinity audiences
Case Study
The Kite Factory helps UNICEF win donations with affinity audiences
Appliance brand sees incremental ROAS with Mediaocean's Amazon solution
Case Study
Appliance brand sees incremental ROAS with Mediaocean's Amazon solution
Mindshare helps tech company scale custom audiences with media management target sets
Case Study
Mindshare helps tech company scale custom audiences with media management target sets
Mindshare helps tech company drive revenue by leveraging source of truth data
Case Study
Mindshare helps tech company drive revenue by leveraging source of truth data
Jellyfish helps UGG drive increased revenue with implementation of target sets
Case Study
Jellyfish helps UGG drive increased revenue with implementation of target sets
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Infographics

2

Podcast Episodes

4

Reports

1

Videos

4

Webinars

1

Mediaocean Prisma is a marketing software platform provider that allows users to automate every aspect of the advertising workflow, from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.

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173
articles
39
case studies
2
infographics
4
podcast episodes
1
report
4
videos
1
webinar