Clearlink is a digital sales, marketing and technology firm that partners with some of the world's leading brands.
Clearlink has a performance-based customer acquisition business model, which means it's paid based on results generated for clients. It also runs call center operations for brands, so it has a vested interest in turning the call center traffic into paying customers as efficiently as possible.
Call tracking is critical to understanding the customer journey and driving digital marketing success. That's why Clearlink invested in developing its own call tracking system a decade ago. However, managing that system effectively and getting timely insights into customer behavior became more difficult for Clearlink over time. According to Lazo, the company wanted a modern and reliable call tracking and analytics solution that would require little or no effort to maintain.
Clearlink first turned to Invoca because it no longer wanted to manage its homegrown call tracking solution. But it's now discovering that the Invoca platform also helps it to be even more efficient at what it does best: converting qualified leads into paying customers for brands.