How to market the Job-to-be-Done | Inside Intercom

Conversational Marketing / Intercom / Videos

How to market the Job-to-be-Done | Inside Intercom

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Matt Hodges

Posted Jul 30, 2020 • 11 min read

How to market the Job-to-be-Done | Inside Intercom

What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy.

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