Social Media Users Interact With Friends And Family More Than Brands
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Jessica Liu Jessica Liu
Posted Oct 27, 2021 6 min read
Social Media Users Interact With Friends And Family More Than Brands
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Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media. The real question for brands is: "Does my target audience want to interact with my [...]

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