Posted Nov 28, 2022 4 min read
Using audience research to help develop a podcast strategy with Amanda Natividad

In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.