Amanda Natividad

Amanda Natividad

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SparkToro SparkToro
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Apr 08, 2023
Webinar
SparkToro SparkToro
Modern Content Marketing: Your New Growth Flywheel
Modern Content Marketing: Your New Growth Flywheel
Aug 21, 2023
Article
Motion Claimed Motion
Content Strategy for Early Stage Companies with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Jun 06, 2023
Podcast Episode
AudiencePlus Claimed AudiencePlus
Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice
Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice
Feb 14, 2022
Article
Metadata Metadata
How to Get Started with Zero-Click Content with Amanda Natividad
How to Get Started with Zero-Click Content with Amanda Natividad
Sep 13, 2022
Podcast Episode
Goldcast Claimed Goldcast
5 Ways To Keep Digital Event Attendees Engaged
5 Ways To Keep Digital Event Attendees Engaged
Feb 21, 2023
Article
Motion Claimed Motion
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Jan 02, 2023
Podcast Episode
SparkToro SparkToro
Office Hours: Don't Sleep on Content Distribution
Office Hours: Don't Sleep on Content Distribution
Apr 08, 2023
Webinar
Goldcast Claimed Goldcast
Is content marketing dead? - Goldcast Insider
Is content marketing dead? - Goldcast Insider
Nov 14, 2025
Video
Marketers in Demand Claimed Marketers in Demand
Content Strategy for Early Stage Companies with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Aug 02, 2023
Podcast Episode

Latest Content

Goldcast Claimed Goldcast
Is content marketing dead? - Goldcast Insider
Is content marketing dead? - Goldcast Insider
Nov 14, 2025
Video
Goldcast Claimed Goldcast
Practical steps for building algorithmic capital - Goldcast Insider
Practical steps for building algorithmic capital - Goldcast Insider
Aug 15, 2025
Video
Goldcast Claimed Goldcast
The Vanishing Click Problem - Goldcast Insider
The Vanishing Click Problem - Goldcast Insider
Aug 14, 2025
Video
SparkToro SparkToro
You've Done the Audience Research... Now What?
You've Done the Audience Research... Now What?
May 21, 2025
Article
SparkToro SparkToro
The Internet Needs Less Fighting, More Invisible Subtweets
The Internet Needs Less Fighting, More Invisible Subtweets
Mar 31, 2025
Article
SparkToro SparkToro
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Mar 26, 2025
Article
Moz Moz
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Mar 20, 2025
Article
SparkToro SparkToro
How to Turn Audience Research Into Content Ideas
How to Turn Audience Research Into Content Ideas
Mar 13, 2025
Article
SparkToro SparkToro
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Feb 26, 2025
Article
SparkToro SparkToro
Audience Research: The Complete Guide for Marketers in 2025
Audience Research: The Complete Guide for Marketers in 2025
Feb 04, 2025
Article

Articles

58
You've Done the Audience Research... Now What?
Article
You've Done the Audience Research... Now What?
The Internet Needs Less Fighting, More Invisible Subtweets
Article
The Internet Needs Less Fighting, More Invisible Subtweets
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Article
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Article
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
How to Turn Audience Research Into Content Ideas
Article
How to Turn Audience Research Into Content Ideas
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Article
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Audience Research: The Complete Guide for Marketers in 2025
Article
Audience Research: The Complete Guide for Marketers in 2025
Why One-Pagers Are Dead (And What to Send Instead)
Article
Why One-Pagers Are Dead (And What to Send Instead)
The Overlooked Reason Your Content Isn't Gaining Traction
Article
The Overlooked Reason Your Content Isn't Gaining Traction
The Digital Watercooler is Gone
Article
The Digital Watercooler is Gone
3 Common Social Media Mistakes That We Don't Talk About Enough
Article
3 Common Social Media Mistakes That We Don't Talk About Enough
The Best Damn Food & Drink Gift Guide 2024
Article
The Best Damn Food & Drink Gift Guide 2024
The Chill Work Guide to Hiring and Managing Agencies
Article
The Chill Work Guide to Hiring and Managing Agencies
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
Article
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
Article
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
Article
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
The Smarter-Not-Harder Guide to Content Marketing in 2024
Article
The Smarter-Not-Harder Guide to Content Marketing in 2024
A Guide to Hosting Your Next Work Retreat
Article
A Guide to Hosting Your Next Work Retreat
A One-Size-Fits-All Social Media Strategy
Article
A One-Size-Fits-All Social Media Strategy
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
Article
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
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Podcast Episodes

27
Interview with Amanda Natividad, VP Marketing, SparkToro
Podcast Episode
Interview with Amanda Natividad, VP Marketing, SparkToro
Are you doing enough research?
Podcast Episode
Are you doing enough research?
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Podcast Episode
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Are You Doing Enough Research?
Podcast Episode
Are You Doing Enough Research?
Putting the Fun in the Marketing Funnel - Compelling Content for Every Stage with Amanda Natividad
Podcast Episode
Putting the Fun in the Marketing Funnel - Compelling Content for Every Stage with Amanda Natividad
What is Great Content? [+ How Marketers Create It, Consistently]
Podcast Episode
What is Great Content? [+ How Marketers Create It, Consistently]
Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
Podcast Episode
Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
How to Get Better Audience Insights with Sparktoro's Amanda Natividad
Podcast Episode
How to Get Better Audience Insights with Sparktoro's Amanda Natividad
Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Podcast Episode
Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Using audience research to help develop a podcast strategy with Amanda Natividad
Podcast Episode
Using audience research to help develop a podcast strategy with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Content Strategy for Early Stage Companies with Amanda Natividad
Beyond Keywords: The Power of Audience Research in Content Creation
Podcast Episode
Beyond Keywords: The Power of Audience Research in Content Creation
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Content Strategy for Early Stage Companies with Amanda Natividad
Episode 30: Making & Measuring Quality SaaS Content Feat. Amanda Natividad
Podcast Episode
Episode 30: Making & Measuring Quality SaaS Content Feat. Amanda Natividad
‎Content Logistics: Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Podcast Episode
‎Content Logistics: Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Amanda Natividad - Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach
Podcast Episode
Amanda Natividad - Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach
SparkToro Office Hours: The End of Marketing Attribution
Podcast Episode
SparkToro Office Hours: The End of Marketing Attribution
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Podcast Episode
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
Podcast Episode
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
Using audience research to help develop a podcast strategy with Amanda Natividad
Podcast Episode
Using audience research to help develop a podcast strategy with Amanda Natividad
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Videos

7

Webinars

23
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Webinar
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Webinar
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: Audience Research + Growth
Webinar
Office Hours: Audience Research + Growth
Office Hours: Digital Marketing Trends in 2023 and Beyond
Webinar
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: The End of Marketing Attribution
Webinar
Office Hours: The End of Marketing Attribution
Office Hours: Create Better Content - and Drive Business Results
Webinar
Office Hours: Create Better Content - and Drive Business Results
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Webinar
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Webinar
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Webinar
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: How To Win At Content Marketing
Webinar
Office Hours: How To Win At Content Marketing
Office Hours: Don't Sleep on Content Distribution
Webinar
Office Hours: Don't Sleep on Content Distribution
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Webinar
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: How to Write Influence-Driven Marketing Messaging
Webinar
Office Hours: How to Write Influence-Driven Marketing Messaging
Office Hours: Connecting the Dots Between PR and Content
Webinar
Office Hours: Connecting the Dots Between PR and Content
Grow Your Audience With Shareworthy Content
Webinar
Grow Your Audience With Shareworthy Content
How To Win At Content Marketing | SparkToro Office Hours
Webinar
How To Win At Content Marketing | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Webinar
Don't Sleep on Content Distribution | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
Webinar
Connecting the Dots Between PR and Content | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Webinar
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Who Will Amplify This? And Why?
Webinar
Who Will Amplify This? And Why?
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I'm currently VP Marketing for audience research startup, SparkToro. I'm also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously: Led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Be sure to scroll down to the bottom of my profile to see my blood pressure.

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58
articles
27
podcast episodes
7
videos
23
webinars