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Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Webinar
Modern Content Marketing: Your New Growth Flywheel
Article
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Why Curation is the Centerpiece of The Juice's Marketing Strategy  | The Juice
Article
How to Get Started with Zero-Click Content with Amanda Natividad
Podcast Episode
5 Ways To Keep Digital Event Attendees Engaged
Article
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Podcast Episode
Office Hours: Don't Sleep on Content Distribution
Webinar
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Using audience research to help develop a podcast strategy with Amanda Natividad
Podcast Episode

Latest Content

Putting the Fun in the Marketing Funnel - Compelling Content for Every Stage with Amanda Natividad
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The Best Damn Food & Drink Gift Guide on the Internet 2023
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What is Great Content? [+ How Marketers Create It, Consistently]
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Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
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Finding outbound hard? Outbound sales strategies & tools to make it easier
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Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
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Modern Content Marketing: Your New Growth Flywheel
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How to Get Better Audience Insights with Sparktoro's Amanda Natividad
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Learning how audience research makes your marketing team more sustainable with Amanda Natividad
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Using audience research to help develop a podcast strategy with Amanda Natividad
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I'm currently VP Marketing for audience research startup, SparkToro. I'm also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously: Led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Be sure to scroll down to the bottom of my profile to see my blood pressure.

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