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Learning how audience research makes your marketing team more sustainable with Amanda Natividad
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Why Curation is the Centerpiece of The Juice's Marketing Strategy  | The Juice
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Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
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Using audience research to help develop a podcast strategy with Amanda Natividad
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You Don't Need a Buyer Persona. You Need Multiple Audience Personas.
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SparkToro Office Hours: Katelyn Bourgoin
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‎Everything Is Marketing: Amanda Natividad - Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach on Apple Podcasts
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A Crash Course in Speaking at Conferences
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Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
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Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
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Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
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Grow Your Audience With Shareworthy Content
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I'm currently VP Marketing for audience research startup, SparkToro. I'm also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously: Led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Be sure to scroll down to the bottom of my profile to see my blood pressure.

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