Amanda Natividad

Amanda Natividad

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SparkToro SparkToro
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Apr 08, 2023
Webinar
SparkToro SparkToro
Modern Content Marketing: Your New Growth Flywheel
Modern Content Marketing: Your New Growth Flywheel
Aug 21, 2023
Article
Motion Claimed Motion
Content Strategy for Early Stage Companies with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Jun 06, 2023
Podcast Episode
The Juice Claimed The Juice
Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice
Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice
Feb 14, 2022
Article
Metadata Metadata
How to Get Started with Zero-Click Content with Amanda Natividad
How to Get Started with Zero-Click Content with Amanda Natividad
Sep 13, 2022
Podcast Episode
Goldcast Claimed Goldcast
5 Ways To Keep Digital Event Attendees Engaged
5 Ways To Keep Digital Event Attendees Engaged
Feb 21, 2023
Article
Motion Claimed Motion
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Jan 02, 2023
Podcast Episode
SparkToro SparkToro
Office Hours: Don't Sleep on Content Distribution
Office Hours: Don't Sleep on Content Distribution
Apr 08, 2023
Webinar
Marketers in Demand Claimed Marketers in Demand
Content Strategy for Early Stage Companies with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Aug 02, 2023
Podcast Episode
Motion Claimed Motion
Using audience research to help develop a podcast strategy with Amanda Natividad
Using audience research to help develop a podcast strategy with Amanda Natividad
Nov 28, 2022
Podcast Episode

Latest Content

SparkToro SparkToro
The Chill Work Guide to Hiring and Managing Agencies
The Chill Work Guide to Hiring and Managing Agencies
Oct 30, 2024
Article
SparkToro SparkToro
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
Oct 15, 2024
Article
SparkToro SparkToro
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
Aug 29, 2024
Article
UserEvidence Claimed UserEvidence
Are you doing enough research?
Are you doing enough research?
Aug 27, 2024
Podcast Episode
SparkToro SparkToro
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Aug 08, 2024
Webinar
The Content Studio Claimed The Content Studio
How Amanda Natividad edits an article.
How Amanda Natividad edits an article.
Aug 05, 2024
Video
The Content Studio Claimed The Content Studio
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Aug 05, 2024
Podcast Episode
SparkToro SparkToro
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
Aug 01, 2024
Article
SparkToro SparkToro
The Smarter-Not-Harder Guide to Content Marketing in 2024
The Smarter-Not-Harder Guide to Content Marketing in 2024
Jul 22, 2024
Article
SparkToro SparkToro
A Guide to Hosting Your Next Work Retreat
A Guide to Hosting Your Next Work Retreat
Jul 09, 2024
Article

Articles

46
The Chill Work Guide to Hiring and Managing Agencies
Article
The Chill Work Guide to Hiring and Managing Agencies
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
Article
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
Article
How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
Article
When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way
The Smarter-Not-Harder Guide to Content Marketing in 2024
Article
The Smarter-Not-Harder Guide to Content Marketing in 2024
A Guide to Hosting Your Next Work Retreat
Article
A Guide to Hosting Your Next Work Retreat
A One-Size-Fits-All Social Media Strategy
Article
A One-Size-Fits-All Social Media Strategy
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
Article
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
You Are Your Moat
Article
You Are Your Moat
Win the RFP: Nail Your Next Client Pitch With Audience Research
Article
Win the RFP: Nail Your Next Client Pitch With Audience Research
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
Article
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
Article
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
What To Do When You're Out of Ideas
Article
What To Do When You're Out of Ideas
The Best Damn Food & Drink Gift Guide on the Internet 2023
Article
The Best Damn Food & Drink Gift Guide on the Internet 2023
Finding outbound hard? Outbound sales strategies & tools to make it easier
Article
Finding outbound hard? Outbound sales strategies & tools to make it easier
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
Article
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
Modern Content Marketing: Your New Growth Flywheel
Article
Modern Content Marketing: Your New Growth Flywheel
How One Media Placement Led to 1,600 Customers - And How You Can Do It Too
Article
How One Media Placement Led to 1,600 Customers - And How You Can Do It Too
An Employee's Guide to Building a Personal Brand
Article
An Employee's Guide to Building a Personal Brand
A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)
Article
A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)
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Podcast Episodes

26
Are you doing enough research?
Podcast Episode
Are you doing enough research?
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Podcast Episode
Zero-Click Content | The Cutting Room ft. Amanda Natividad of SparkToro
Are You Doing Enough Research?
Podcast Episode
Are You Doing Enough Research?
Putting the Fun in the Marketing Funnel - Compelling Content for Every Stage with Amanda Natividad
Podcast Episode
Putting the Fun in the Marketing Funnel - Compelling Content for Every Stage with Amanda Natividad
What is Great Content? [+ How Marketers Create It, Consistently]
Podcast Episode
What is Great Content? [+ How Marketers Create It, Consistently]
Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
Podcast Episode
Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
How to Get Better Audience Insights with Sparktoro's Amanda Natividad
Podcast Episode
How to Get Better Audience Insights with Sparktoro's Amanda Natividad
Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Podcast Episode
Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Using audience research to help develop a podcast strategy with Amanda Natividad
Podcast Episode
Using audience research to help develop a podcast strategy with Amanda Natividad
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Content Strategy for Early Stage Companies with Amanda Natividad
Beyond Keywords: The Power of Audience Research in Content Creation
Podcast Episode
Beyond Keywords: The Power of Audience Research in Content Creation
Content Strategy for Early Stage Companies with Amanda Natividad
Podcast Episode
Content Strategy for Early Stage Companies with Amanda Natividad
Episode 30: Making & Measuring Quality SaaS Content Feat. Amanda Natividad
Podcast Episode
Episode 30: Making & Measuring Quality SaaS Content Feat. Amanda Natividad
‎Content Logistics: Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Podcast Episode
‎Content Logistics: Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Amanda Natividad - Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach
Podcast Episode
Amanda Natividad - Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach
SparkToro Office Hours: The End of Marketing Attribution
Podcast Episode
SparkToro Office Hours: The End of Marketing Attribution
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Podcast Episode
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
Podcast Episode
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
Using audience research to help develop a podcast strategy with Amanda Natividad
Podcast Episode
Using audience research to help develop a podcast strategy with Amanda Natividad
How to Get Started with Zero-Click Content with Amanda Natividad
Podcast Episode
How to Get Started with Zero-Click Content with Amanda Natividad
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Videos

4

Webinars

23
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Webinar
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Webinar
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: Audience Research + Growth
Webinar
Office Hours: Audience Research + Growth
Office Hours: Digital Marketing Trends in 2023 and Beyond
Webinar
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: The End of Marketing Attribution
Webinar
Office Hours: The End of Marketing Attribution
Office Hours: Create Better Content - and Drive Business Results
Webinar
Office Hours: Create Better Content - and Drive Business Results
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Webinar
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Webinar
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Webinar
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: How To Win At Content Marketing
Webinar
Office Hours: How To Win At Content Marketing
Office Hours: Don't Sleep on Content Distribution
Webinar
Office Hours: Don't Sleep on Content Distribution
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Webinar
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: How to Write Influence-Driven Marketing Messaging
Webinar
Office Hours: How to Write Influence-Driven Marketing Messaging
Office Hours: Connecting the Dots Between PR and Content
Webinar
Office Hours: Connecting the Dots Between PR and Content
Grow Your Audience With Shareworthy Content
Webinar
Grow Your Audience With Shareworthy Content
How To Win At Content Marketing | SparkToro Office Hours
Webinar
How To Win At Content Marketing | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Webinar
Don't Sleep on Content Distribution | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
Webinar
Connecting the Dots Between PR and Content | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Webinar
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Who Will Amplify This? And Why?
Webinar
Who Will Amplify This? And Why?
Explore all Arrow right

I'm currently VP Marketing for audience research startup, SparkToro. I'm also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously: Led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Be sure to scroll down to the bottom of my profile to see my blood pressure.

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46
articles
26
podcast episodes
4
videos
23
webinars