Guest post by Philip Mashinchi, Founder at RealtimeCRM

At RealtimeCRM our underlying objective with product development is to make life
easier for our users. One of the main bottlenecks for a business is time spent
doing data entry. If we could find a way to do it for them, we'd do it in a
second.

So that's what we decided to do. First, we wanted to be able to find data on any
companies added into our system. Second, we wanted to enrich each newly created
record with that information without