Associated with
Sucharita Kodali
Madeline Cyr
Posted Nov 30, 2020
•
7 min read
Digital Go-To-Market Review: Beauty Brands
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Forrester's Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven [...]
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